18K gold-plated choker necklace featuring sleek, layered metal bands. A bold and elegant statement piece for a refined look.

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Back view of a woman wearing a sculptural 22K gold-plated textured pendant necklace on a delicate chain, styled against a deep red background with hands resting on her shoulders.

Best Demi-Fine Jewellery Brands in India (And Why Women Love Them)

Demi-fine jewellery is transforming the way women in India buy and wear jewellery. Blending premium and practicality, it offers the elegance of gold with the comfort of hypoallergenic, non-tarnish designs all at accessible prices. From global icons like Mejuri and Missoma to India’s own rising stars, the best demi-fine jewellery brands are redefining everyday luxury. Among them, Embrell stands out with its 18K–22K gold-plated, in-house designs on stainless steel and brass, complete with a 2-year warranty and gifting-ready packaging.