In a world where jewelry often swings between overpriced fine pieces and fleeting fast fashion, Embrell was born out of a desire to create something different something thoughtful, lasting, and emotionally resonant.
Founded by Priyanka Silotia, Embrell brings together the elegance of luxury with the warmth of meaning. It isn’t just about wearing jewelry. It’s about what it represents a memory, a moment, a gift, or simply a reflection of self.
The Vision: Jewelry That Speaks Without Saying a Word
Priyanka Silotia envisioned Embrell as a brand that would bridge the gap between beauty and durability, self-expression and gifting. As someone who believes that the smallest details often hold the greatest emotional weight, she saw jewelry as more than an accessory. She saw it as a daily ritual of elegance.
With that in mind, Embrell was thoughtfully built on three pillars:
-
Refined Boldness, with designs that stand out yet remain minimal
-
Emotional Value, with each piece made to mark milestones, moods, and moments
-
Crafted to Last, using premium 18K gold-plated stainless steel that is waterproof, nickel-free, and hypoallergenic
A Brand Made for Gifting and Self-Celebration
One of Embrell’s key distinctions lies in its gift-ready experience. Priyanka knew from the beginning that jewelry holds emotional significance, especially when given. That’s why every detail, from the packaging to the warranty, was designed to feel intentional.
Whether someone is buying a pair of earrings to wear to a special event or choosing a bracelet as a Rakhi gift for their sister, Embrell turns jewelry into a story waiting to be told.
Every product is thoughtfully tagged, carefully quality-checked, and accompanied by soft textures, gold accents, and a message of elegance — all designed to elevate the unboxing into a moment of joy.
Why "Embrell"?
The name Embrell stems from the idea of “embracing elegance.”
Not just the external kind, but the everyday elegance that women carry within them. The brand’s name reflects its purpose: to offer jewelry that supports how women feel, live, and give.
Looking Ahead
While Embrell has quickly become a favorite among women seeking assessable luxury in India, the vision doesn’t stop there. Under Priyanka’s leadership, the brand is preparing to expand globally with the UK launch in view for the coming year, and a growing library of seasonal “moods” designed to reflect evolving lifestyles and expressions.
Each product drop is curated, not mass-produced, allowing every piece to feel intentional and unique.
A Note on the Founder
Priyanka brings not only a deep understanding of design and craftsmanship to Embrell but also a quiet determination to elevate everyday jewelry into something memorable. Her approach blends modern sensibility with timeless elegance, ensuring that every Embrell piece feels both personal and premium.
Explore More
Whether you're gifting someone special or choosing a piece just for yourself, Embrell invites you to discover jewelry that doesn’t chase trends. It celebrates the moment.
Every piece. Every story. Every day.
Made to feel like yours.
